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Russ Rosen

How to not just get your staff on board but how to get them on FIRE!

There is not a week that goes by that I don’t get an email from a doctor complaining about their staff. It sounds something like this: They don’t get what we do! They don’t go the extra mile! They don’t care! They don’t do a good job! They are ruining my life! Does any of …

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Moooving On Up with Practice Marketing: How to Separate Yourself from the Herd

Years ago, it was a safe assumption to bet that virtually all practitioners within a specialization “did” the same things. Nearly all new patients came from internal referrals, too. My, how time changes things. Today, you could probably visit ten different doctors and get ten WILDLY different experiences. You may encounter a high volume doctor …

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Back in the Saddle Update from Dr. Rosen PLUS Should I talk about symptoms?

Should we talk symptoms? I often get asked this question by doctors who are considering coaching with me. More often than not they sheepishly ask this question as CLEARLY they are not comfortable NOT talking symptoms but feel that if they are a true, “Vitalistic” or “Straight” or “Subluxation based” chiropractor they should not talk …

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How to Deal with Patients Who Tell You They Don’t Have the Money BEFORE the ROF

In the past week, I have had a similar conversation with 3 of my chiropractic coaching clients so I thought I would write about it. Part of our responsibility as practitioners is to be able to communicate clearly with our patients. Today’s digital world can be dangerous for personal health because there is so much …

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